Amazon is the world’s leading e-commerce business and Amazon Prime is considered a significant part of Amazon’s great success whose primary purpose is to create loyalty between Amazon and its customers.

This book sets out the principles of how to get yourself into print – a way to positively enhance your profile, extend publicity for yourself, your organisation and your product or service and thus boost sales.

This is not a law book, but a book that describes the law in a cultural perspective to make you aware of some very important distinctions when conducting business across the Atlantic.

When interviewed by the confederation of British Industry, professional buyers ranked service levels more highly than product and price (although that’s not what they tell us!) As products become more similar service is the main thing that differentiates us from our competition.

Marketing aims at finding out what consumers want, then planning and developing a product or service that will attract consumers. 

Around the World successful subscription-based companies like Netflix, Spotify and Zipcar are winning new markets, and at the same time big companies like Sony, Google and Amazon are heading towards subscriptions as part of their future revenue streams. 

NEGOTIATE AT HOME AND ABROAD is a ‘how to’ manual for any negotiator – the beginner seeking basic frameworks, processes and tools, or the old hand wanting fresh insights into what works, how and why...because the learning never stops! The extra dimension, ‘abroad’, offers Dos & Don’ts for those who have dealings in a global context: